Mumbai: SAP India, an enterprise application software service provider and a subsidiary of SAP AG (NYSE: SAP) plans to spread out and fortify its ecosystem in critical focus areas with new partners. SAP offers multiple platforms for partner development and collaboration to co-innovate across key focus areas including mobility, cloud, SAP HANA and emerging markets. With this strategy, SAP will be creating greater value for both existing and prospective customers by exploring untapped opportunities via joint ventures and advanced solutions.

The Germany headquartered SAP founded in 1972, empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. SAP is intensifying its partner engagement strategy to understand customer requirements and provide them joint solutions by leveraging SAP’s cutting-edge platform, technology, power of cloud and the SAP ecosystem’s industry expertise.

Blue Star Infotech and ZenFocus Inc., are the key partners signed up for mobility. To offer customers the choice of deployment with cloud and hosting services, SAP is engaging with leading industry players namely Hexaware Technologies, NEC Technologies India and RS Social. In order to enhance the profitability of every customer engagement with SAP HANA’s real-time analytics, they have collaborated with Persistent Systems and SIFY Corporation. IBCS-PRIMAX and Tech Pacific Lanka have partnered up with SAP from emerging markets such as Sri Lanka and Bangladesh.